Creative (creativity) is a very common and important use for the ad world. In such cases, the creative process including concept development ideas that can find a promotional strategy to establish effective communication in order to promote their products / services being advertised.
Christopher Gilson in his book titled "The Concept and Strategies" (1995) divides the creative process in the manufacture of ads into the following three stages:
First Stage
Copywriter Brief process of advertisers or clients. Brief (taglimat marketing) contains a description of the data about products, marketing strategies, and competition in the market.
Not only that, the Copywriter must add other information from various parties. The idea is for Copywriters can learn about the market response to product to be advertised.
Second Stage
Based on the brief made by advertisers, and based on research he did, Copywriter continue his duties is compiling the headline, create text ads, which then results will be submitted to the Art Director to make visualization of the design that was made by Copywriter.
Third Stage
Presentation in front of advertisers or clients. The goal is to get approval from the client on what has been done by Copywriter and Art Director, if approved the draft advertisement that has been made will be produced and released to media outlets that have been defined.
Christopher Gilson in his book titled "The Concept and Strategies" (1995) divides the creative process in the manufacture of ads into the following three stages:
First Stage
Copywriter Brief process of advertisers or clients. Brief (taglimat marketing) contains a description of the data about products, marketing strategies, and competition in the market.
Not only that, the Copywriter must add other information from various parties. The idea is for Copywriters can learn about the market response to product to be advertised.
Second Stage
Based on the brief made by advertisers, and based on research he did, Copywriter continue his duties is compiling the headline, create text ads, which then results will be submitted to the Art Director to make visualization of the design that was made by Copywriter.
Third Stage
Presentation in front of advertisers or clients. The goal is to get approval from the client on what has been done by Copywriter and Art Director, if approved the draft advertisement that has been made will be produced and released to media outlets that have been defined.
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