Light in the advertising world is never extinguished, but always shinning, especially for women. This is justified by Savitri Sylvina a consultant from EXPERD. "In the world of work in general, the woman described a step behind him. But, in the world of advertising is not," she said.
According Sylvina, there are three 'forces' achievements in the world of women in advertising. First, women are more reliable and flexible in relationships than men, because success in the world of advertising is fully supported by expertise to build relationships with clients, this is where the main force that held the key to a woman who basically instinct as someone capable of building a relationship. Second, women are more sensitive in reading human character than men. Why? because the world is people-oriented advertising (understand and be sensitive to what people want.) Third, intuition is owned by a woman. Strong intuition is the key and important element in the world of advertising that is rich in ideas.
According Sylvina, there are three 'forces' achievements in the world of women in advertising. First, women are more reliable and flexible in relationships than men, because success in the world of advertising is fully supported by expertise to build relationships with clients, this is where the main force that held the key to a woman who basically instinct as someone capable of building a relationship. Second, women are more sensitive in reading human character than men. Why? because the world is people-oriented advertising (understand and be sensitive to what people want.) Third, intuition is owned by a woman. Strong intuition is the key and important element in the world of advertising that is rich in ideas.

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