Mobile Advertising is an advertising service which use mobile phone . In this 21st century mobile phone is an integral tool for human life, even has become an item needs to be on the owner anytime and anywhere. Its use can be taken anywhere make human interaction more than television, radio, and the others media.
In the world, this situation used by advertiser carefully to promote a product or service. But not in Indonesia. In Indonesia, the interest of mobile advertising is still untapped well with the 120 million people who have and using mobile phone. Caused by the provider and mobile still hesitant to invest an ad in this media than the others conventional media such as television and radio.
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